5 questions to help you decide which watch to wear today

it is a problem that men have every day, well at least those who own more than one watch: which watch should I wear today? It is not that easy deciding between a smartwatch, regular ‘sporty’ watch or that beautiful expensive watch that was passed on to you by your father?

These 5 simple questions will help you make that decision.

  1. What do you have planned for today?
  2. Is there a special occasion?
  3. Do I have a lot of meetings today?
  4. Are you planning to work out?
  5. Do you want and/or need to impress someone?

1. What do you have planned for today?

It seems like an obvious question, but it helps to take a moment in the morning when you stand in the shower and stop to think for a minute about what you actually have planned for today.

If you are not planning to do anything exciting and it will be just another boring day at the office, you might surely want to wear your smartwatch so that you have something to play around with during boring meetings.

2. Is there a special occasion?

Are you going on a first date, to a wedding or another special occasion today? You might want to focus your attention on the person you are spending the day with and not fiddle around with your watch all too much.

Of course you can put your phone (you might have a Nexus 6 perhaps?) on silent and only receive the most important messages on your watch, but there is a fine line between paying full attention and being “attentive”. Women notice when you are not fully “there”, trust me on that one.

3. Do you have a lot of meetings today?

Busy day at the office, need to get things done and a lot of running back and forth between different floors / locations? This is the perfect day to wear your smartwatch. The short messages, notifications about your upcoming meetings and directions to your next client will be very helpful.

You don’t want to annoy your business partners by staring at your phone during meetings, but a watch is far more accepted. Days on the road with many meetings are a great occasion to wear your smartwatch.

4. Are you planning to work out?

The Moto 360 is not the best companion when it comes to sports, there are better watches out there that can track your heart rate accurately, have stronger GPS signals build-in and are fully waterproof.

If you are planning to work out, go to the gym, play tennis or go for a swim you will be better off leaving your smartwatch at home today. Try one of the fantastic Suunto watches for example, they are absolutely fabulous.

5. Do you want to impress someone?

Okay, a smartwatch – especially the Moto 360 – surely something nice to look at and not everyone has one just yet. If you feel like impressing someone, it is quite a statement that you wear a great piece of tech on your wrist instead of an “expensive” TAG Heuer Carrera 01 with virtually no functionality but to tell you what time it is.

Normal watches have become nothing more but an accessory and if you feel like impressing someone, be smart and wear your Moto 360. They might confuse it for an Apple Watch, but I am sure that you will get a few cool glances from the person you would like to impress a little.

Which watch did you wear today?

Tell me, which watch did you end up wearing today? Do you have another great use case for your smartwatch or an occasion at which you cannot live without it?

Please do share your thoughts in the comments section below. Looking forward to hearing your opinions.

TAG Heuer’s upcoming Android Wear smartwatch will cost about $1,400

The head of TAG Heuer stated that the company’s upcoming Android Wear smartwatch will cost about $1,400 when it goes on sale later this fall. The TAG Heuer Android Wear watch is an exciting new addition to the traditional product line that TAG Heuer have.

TAG Heuer was founded in 1860 in Saint-Imier (Switzerland) and one of the most respected watch brands in the world with a long tradition of high quality “sport watches”. Many probably know TAG Heuer from their Carrera line . TAG Heuer began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in St-Imier, Switzerland. The company was purchased by Techniques d’Avant Garde in 1985, when the Heuer brand became TAG Heuer. In 1999, TAG Group sold TAG Heuer to French luxury goods conglomerate LVMH.

The name TAG Heuer combines an abbreviation for Techniques d’Avant Garde and the surname Heuer.

TAG Heuer smartwatch

TAG Heuer first announced its plans for an Android Wear product in March. Intel will provide the hardware for the smartwatch. Jean-Claude Biver, the head of TAG Heuer, revealed the $1,400 price tag of the still unnamed smartwatch to Bloomberg. He added that the device should go on sale sometime in October or November, and that its battery life should last up to 40 hours.

TAG Heuer is one of the first large watchmakers that has started to embrace the new smartwatch era that is coming our way. The stylish and sportive luxury watch brand is showing the entire watch industry that luxury, class and tradition can go together very well with innovation and state of the art digital technology. TAG Heuer is hoping to take this new customer segment by storm and give potential customers out there a real high quality alternative to the “common” Apple Watches and Android watches that are out on the market today.

The TAG Heuer CEO (Biver) commented on the launch of the Apple Watch:

“I hope they sell millions and millions and millions of them,” Biver said, speaking ahead of the official opening of a Hublot boutique in Dubai Mall. “The more they sell the more a few people will want something different and come to TAG Heuer.”

First reactions to the TAG Heuer smartwatch

The first reactions on TAG Heuers move into this new industry and step away from solely focussing on the creation of mechanical watches was received with a bit of scepticism from the Android Wear community.

Not all Android Wear (smartwatch) fans are truly convinced that TAG Heuer will bring something new to the table. If TAG Heuer do not “combine” their traditional strength in analog timepieces with the new technology and “only” add a new outer shell to already existing smartwatches, it might not actually add a lot to the current set of available watches out there.

One person wrote (scoty024 @android central)

They are correct, TAG isn’t building a watch here, they’re building an Android Wear case. Here the $1,500 price tag isn’t a reflection of the construction and accuracy of a time piece, it’s only a reflection of the case and strap build quality… and the brand name.

I feel that this is a logical reaction to a somewhat more expensive price point than the current smart watches that are on the market today. I think we need to understand that the target group that TAG Heuer are trying to reach are not the typical Android Wear users, but a new (more settled and traditional) luxury customer segment that do not feel are being served well with the watches that are on the market today.

Tag Heuer Carrera Wearable 01

In an interview with Wearable, TAG Heuers CEO confirmed the name for their first Android Wear smartwatch. It will carry the name “TAG Heuer Carrera Wearable 01”. The name is very closely related to the Carrera – Heuer 01, that was presented at the watch fair in Basel (Switzerland) early 2015.

The name shows that the smartwatch will be very closely related to the regular Carrera – Heuer 01 and will follow the same or a similar build type. The form factor will be very important for a premium brand smartwatch and the TAG Heuer fans will not be disappointed.

The launch date will most probably be November 2015. Only a few more months to go and we’ll finally know what the real watch will look like.

Tag Heuer smartwatch: Battery life

In an interview, Biver boasted that the new Tag Heuer smartwatch will have a battery life of 40 hours. That’s much better than the Apple Watch but next to mechanical watches and hybrids such as the Withings Activité, it doesn’t look so hot. Time will tell if Tag’s customers are enamoured enough with the smart features to put up with charging an expensive watch every two days.

Wareable has been told by Tag that the Android Wear smartwatch will be upgradeable. We spoke with UK communications manager Alexandra King, who revealed that a key focus would be the lifespan of the product.

“The watch will change the technology as it develops, Jean-Claude Biver was clear about that. We want to be able to change the technology but keep the watch elements,” she told us.

“If your child completed their Masters degree, you might want to give them a watch. We want to create something that will stay on your watch for a lifetime, that’s what Tag Heuer does. And as the technology changes, it will change,” she added.

TAG Heuer vs Apple Watch vs Moto 360

With the introduction of the Apple Watch (and its high price points), Apple have opened the smart watch market up to a new customer segment that were not interested in these “cheap” toys before. These users want to feel that they have something that not everyone can afford and own. Something exclusive, something special. I feel that this is exactly what TAG Heuer would like to create, an awe effect and something to dream about – and not a product for the masses.

If TAG Heuer do not live up to the high expectations of bringing a new innovation to the table and creating a “new generation” of best of breed traditional watches with the newest technological advances, it might rightfully so not suffice to compete with the Apple Watch or Moto 360 (of which one could buy 10 at a price tag of 1,500 Dollar).

Fact is, the traditional watch industry is moving forward and are taking the threat of smart watches very seriously. Luckily they are not just complaining about the new technology, but actually joining in on the fun and bringing something to the table that non of the current tech companies can truly bring; traditional craftsmanship and unparalleled luxury beyond merely using a gold “sugarcoating”.

As soon as the first version is out there, I would love to be able to have a closer look at it and report back to you with more insights.

Source: Bloomberg, “content” and images: Android Central